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CLS News, May 28 (Edited by Shi Zhengcheng)
After pouring hundreds of billions of US dollars into artificial intelligence, Meta, one of the world’s largest social media and cloud service providers, has finally moved to monetize its offerings, a long-awaited move for its shareholders.
The company announced on Wednesday that it will roll out beta tests for paid Meta AI subscription services starting next month, alongside dedicated subscription packages for businesses and content creators. For individual users, Meta’s three major platforms will launch monthly subscriptions priced at $3 or $4, unlocking a host of personalized features.
Driven by the news, Meta’s stock rallied during trading hours and closed nearly 4% higher.
Launch of AI Subscription Services
Though Meta is not widely recognized for cutting-edge AI models, its new paid AI subscriptions are now officially unveiled.
The company revealed two tiers of AI subscription plans. Meta One Plus, priced at $7.99 per month, targets heavy users who frequently generate images and videos via Meta AI or leverage its advanced reasoning capabilities. The higher-tier Meta One Premium costs $19.99 monthly, featuring all functions of Meta One Plus with drastically expanded usage quotas.
In line with mainstream competitors, Meta’s AI chatbot will remain free to access for all users, albeit with usage caps. The company did not disclose the specific limits for each tier, only stating that Premium subscribers will enjoy far more generous quotas than Plus users.
Meta plans to invest up to $145 billion in AI within the current fiscal year and allocate at least $600 billion to AI infrastructure over the next several years. Monetizing AI services directly marks a major business milestone for the firm. Currently, over 98% of Meta’s revenue comes from social media ad sales.
Meta added that it will expand these AI initiatives in the coming weeks to deliver exclusive perks for users of its smart glasses. The beta launch will kick off next month in Singapore, Guatemala and Bolivia.
Beyond AI, Meta will also begin testing two subscription plans for content creators and enterprises later this week.
Meta One Essential: Priced at $14.99 per month, it includes verified badges and impersonation protection, similar to mainstream verification services across social platforms.
Meta One Advanced: Retailing at $49.99 per month, it covers all features of the Essential plan, plus priority placement in Facebook feeds, higher rankings in search results, and automatic follow requests sent to users who interact with the account’s content.
Rollout of Individual User Subscriptions
Meta has also introduced paid plans for its nearly 4 billion monthly active users across its social platforms worldwide.
The company confirmed on Wednesday that Plus subscriptions are now available for Facebook, Instagram and WhatsApp. Facebook Plus and Instagram Plus are priced at $3.99 per month, while WhatsApp Plus costs $2.99 monthly.
(Naomi Gleit, Meta’s Product Lead, announced the new subscription offerings)
The three plans are tailored to each platform: Facebook Plus and Instagram Plus focus on enhanced social expression tools, while WhatsApp Plus centers on personalized settings and messaging features. In short, the subscriptions help users customize their accounts to stand out.
Helen Ma, Head of Subscription Business at Meta, noted that users can purchase subscriptions for each app separately or opt for bundled packages.
Meta开启“付费时代”：AI聊天机器人、社交流量全装进订阅服务
财联社5月28日讯（编辑 史正丞）狂砸上千亿美元投资AI后，全球最大社交媒体云供应商Meta终于向股东们展示了赚钱的欲望。
公司周三宣布，将从下个月开始测试Meta AI付费订阅服务，同时还将推出面向企业和网红的订阅套餐。对于普通消费者，Meta旗下三大平台也将推出每月付费3或4美元的订阅服务，提供一些个性化功能。
受此影响，Meta股价盘中拉升，最终收涨近4%。
AI订阅服务亮相
虽然Meta目前并不以拥有强大AI模型著称，但新的AI订阅服务已经摆上台面。
公司披露，新的AI订阅套餐分为两档。对于频繁使用Meta AI生成图像和视频，或者进行深度推理的用户，将推出一档月费7.99美元的Meta One Plus订阅服务；更高级别的套餐名为Meta One Premium，每月费用为19.99美元，包含与Meta One Plus相同的功能，但使用额度更多。
与主流竞品类似，用户仍可免费使用Meta AI聊天机器人，但使用量会受到限制。公司拒绝透露各等级的具体使用上限，仅表示Premium套餐的额度会显著高于Plus套餐。
对于一家本财年将投入至多1450亿美元，未来数年将在AI基建上至少砸下6000亿美元的公司而言，开始直接用AI服务赚钱将是重要的业务进展。目前，Meta超过98%的营收都来自于出售社交媒体流量广告。
公司表示，未来几周内这些AI计划还将扩展，为使用AI眼镜的用户提供更多福利。该计划将于下月开始测试，首先在新加坡、危地马拉和玻利维亚进行。
除了AI外，Meta还将于本周晚些时候开始测试面向创作者和企业的两项订阅计划。其中，每月14.99美元的Meta One Essential 计划将提供认证徽章、防冒充保护等功能，与多数社交媒体平台的认证服务类似。
更昂贵的Meta One Advanced计划（每月49.99美元）将包含Essential计划的所有内容，此外还能在Facebook信息流中获得推荐位、在搜索结果中排名更靠前、并自动向与该用户内容互动的人发送“关注”邀请。
个人订阅服务同步上线
对于每月使用Meta旗下各大社交媒体的近40亿地球人，Meta也端出了赚钱计划。
公司周三确认，对Facebook、Instagram和WhatsApp均推出Plus订阅服务，前两个平台每月3.99美元，WhatsApp Plus定价2.99美元/月。
（Meta产品主管Naomi Gleit宣布推出订阅服务）
3个订阅计划分别针对各应用量身定制：Facebook Plus和Instagram Plus更侧重社交表达功能，而WhatsApp Plus则聚焦个性化设置与消息服务。简单来说，就是花钱让用户账户看起来与众不同。
Meta订阅业务负责人Helen Ma表示，用户可以单独购买每个APP的订阅服务，也能打包一起订阅。
来源：（财联社 史正丞）
Meta Enters Paid Era: AI Chatbots and Social Traffic Integrated into Subscription Services
CLS News, May 28 (Edited by Shi Zhengcheng)
After pouring hundreds of billions of US dollars into artificial intelligence, Meta, one of the world’s largest social media and cloud service providers, has finally moved to monetize its offerings, a long-awaited move for its shareholders.
The company announced on Wednesday that it will roll out beta tests for paid Meta AI subscription services starting next month, alongside dedicated subscription packages for businesses and content creators. For individual users, Meta’s three major platforms will launch monthly subscriptions priced at $3 or $4, unlocking a host of personalized features.
Driven by the news, Meta’s stock rallied during trading hours and closed nearly 4% higher.
Launch of AI Subscription Services
Though Meta is not widely recognized for cutting-edge AI models, its new paid AI subscriptions are now officially unveiled.
The company revealed two tiers of AI subscription plans. Meta One Plus, priced at $7.99 per month, targets heavy users who frequently generate images and videos via Meta AI or leverage its advanced reasoning capabilities. The higher-tier Meta One Premium costs $19.99 monthly, featuring all functions of Meta One Plus with drastically expanded usage quotas.
In line with mainstream competitors, Meta’s AI chatbot will remain free to access for all users, albeit with usage caps. The company did not disclose the specific limits for each tier, only stating that Premium subscribers will enjoy far more generous quotas than Plus users.
Meta plans to invest up to $145 billion in AI within the current fiscal year and allocate at least $600 billion to AI infrastructure over the next several years. Monetizing AI services directly marks a major business milestone for the firm. Currently, over 98% of Meta’s revenue comes from social media ad sales.
Meta added that it will expand these AI initiatives in the coming weeks to deliver exclusive perks for users of its smart glasses. The beta launch will kick off next month in Singapore, Guatemala and Bolivia.
Beyond AI, Meta will also begin testing two subscription plans for content creators and enterprises later this week.
Meta One Essential: Priced at $14.99 per month, it includes verified badges and impersonation protection, similar to mainstream verification services across social platforms.
Meta One Advanced: Retailing at $49.99 per month, it covers all features of the Essential plan, plus priority placement in Facebook feeds, higher rankings in search results, and automatic follow requests sent to users who interact with the account’s content.
Rollout of Individual User Subscriptions
Meta has also introduced paid plans for its nearly 4 billion monthly active users across its social platforms worldwide.
The company confirmed on Wednesday that Plus subscriptions are now available for Facebook, Instagram and WhatsApp. Facebook Plus and Instagram Plus are priced at $3.99 per month, while WhatsApp Plus costs $2.99 monthly.
(Naomi Gleit, Meta’s Product Lead, announced the new subscription offerings)
The three plans are tailored to each platform: Facebook Plus and Instagram Plus focus on enhanced social expression tools, while WhatsApp Plus centers on personalized settings and messaging features. In short, the subscriptions help users customize their accounts to stand out.
Helen Ma, Head of Subscription Business at Meta, noted that users can purchase subscriptions for each app separately or opt for bundled packages.
Meta开启“付费时代”：AI聊天机器人、社交流量全装进订阅服务
财联社5月28日讯（编辑 史正丞）狂砸上千亿美元投资AI后，全球最大社交媒体云供应商Meta终于向股东们展示了赚钱的欲望。
公司周三宣布，将从下个月开始测试Meta AI付费订阅服务，同时还将推出面向企业和网红的订阅套餐。对于普通消费者，Meta旗下三大平台也将推出每月付费3或4美元的订阅服务，提供一些个性化功能。
受此影响，Meta股价盘中拉升，最终收涨近4%。
AI订阅服务亮相
虽然Meta目前并不以拥有强大AI模型著称，但新的AI订阅服务已经摆上台面。
公司披露，新的AI订阅套餐分为两档。对于频繁使用Meta AI生成图像和视频，或者进行深度推理的用户，将推出一档月费7.99美元的Meta One Plus订阅服务；更高级别的套餐名为Meta One Premium，每月费用为19.99美元，包含与Meta One Plus相同的功能，但使用额度更多。
与主流竞品类似，用户仍可免费使用Meta AI聊天机器人，但使用量会受到限制。公司拒绝透露各等级的具体使用上限，仅表示Premium套餐的额度会显著高于Plus套餐。
对于一家本财年将投入至多1450亿美元，未来数年将在AI基建上至少砸下6000亿美元的公司而言，开始直接用AI服务赚钱将是重要的业务进展。目前，Meta超过98%的营收都来自于出售社交媒体流量广告。
公司表示，未来几周内这些AI计划还将扩展，为使用AI眼镜的用户提供更多福利。该计划将于下月开始测试，首先在新加坡、危地马拉和玻利维亚进行。
除了AI外，Meta还将于本周晚些时候开始测试面向创作者和企业的两项订阅计划。其中，每月14.99美元的Meta One Essential 计划将提供认证徽章、防冒充保护等功能，与多数社交媒体平台的认证服务类似。
更昂贵的Meta One Advanced计划（每月49.99美元）将包含Essential计划的所有内容，此外还能在Facebook信息流中获得推荐位、在搜索结果中排名更靠前、并自动向与该用户内容互动的人发送“关注”邀请。
个人订阅服务同步上线
对于每月使用Meta旗下各大社交媒体的近40亿地球人，Meta也端出了赚钱计划。
公司周三确认，对Facebook、Instagram和WhatsApp均推出Plus订阅服务，前两个平台每月3.99美元，WhatsApp Plus定价2.99美元/月。
（Meta产品主管Naomi Gleit宣布推出订阅服务）
3个订阅计划分别针对各应用量身定制：Facebook Plus和Instagram Plus更侧重社交表达功能，而WhatsApp Plus则聚焦个性化设置与消息服务。简单来说，就是花钱让用户账户看起来与众不同。
Meta订阅业务负责人Helen Ma表示，用户可以单独购买每个APP的订阅服务，也能打包一起订阅。
来源：（财联社 史正丞）